Self-promotion can be when leaders only like pages they create and do not show an interest in pages others create. Another way leaders can be self-promoting is when they desire to connect others with their agenda, without interacting with the agendas of others.
Stay away from this beast. Self-promotion will cause your leadership to sink. People do not want to follow others who do not care for them.
We we can show others we care by taking the time to review works they have created and to “like,” or subscribe” to their works when we want to know more or to encourage the author.
Taking interest in the things your followers do demonstrates you genuinely and actively care for them. Caring goes beyond words; caring is actions. People know when they are being “put on.” People do not want those who are fake, but those who are sincere in their leadership.
Consider taking the time and show interests in others around you and you will become a much better leaders.